Above & Beyond’s new imprint, created for life’s reflective moments, has arrived with its first release.
Naming the label themselves, the famous dance music trio released ‘Morning in Deira’ and ‘Time Heals’ respectively. With a taste of what the band’s new imprint will have to offer, it’s obvious that the creative direction of Reflections will be very different from that of Anjunabeats and Anjunadeep. Despite the stylistic differences, the group has certainly shown their tenacity in the competitive label space with their beloved Anjunabeats having surpassed over twenty years of operations at the end of 2020.
In stark contrast to the more traditionally defined dance music offerings of their existing imprints, you’re unlikely to find Reflections’ releases dominating the dancefloor. Instead, the label will highlight the more downtempo, ambient and cinematic flavors of electronic music. “The morning aftermaths, the nights apart, the shared journeys along the way. Those moments of reflection,” Above & Beyond said of Reflections.
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The timing of Reflections is particularly noteworthy given Above & Beyond’s recent strides outside of conventional dance music. The trio recently made their film music debut with their contributions to the climate change documentary, The last glaciers.