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Starting this week, the sponsorship deal includes new Vevo music videos and original content from live artist performances.
NEW YORK – (BUSINESS WIRE) – Credit Karma Money ™, a one-stop destination within Credit Karma to spend and save1, has partnered with Vevo, the world’s leading music video network, to sponsor music videos from artists with a big fan of the gen Z base. As part of the personalized advertising deal, Credit Karma Money will receive first place in the highly anticipated official live performances of Vevo (an original series produced by Vevo) featuring some of today’s greatest artists.
Credit Karma launched Credit Karma Money to help ordinary consumers organize their finances, build better financial habits, and access money faster. Credit Karma has more than one in two American Millennials on the platform, and the company recognizes the importance of now helping Gen Z make financial progress with Credit Karma Money. This partnership will allow the company to reach a young generation of music fans where it is: watch the latest releases from summer’s hottest artists on Vevo.
“Credit Karma Money seeks to change Americans’ relationship with money. For some, a checking account or savings account may be their first financial product, so in many ways we built Credit Karma Money with Gen Z in mind, ”said Poulomi Damany, Managing Director of Credit Karma Money and Tax. “If you think about it, entertainment and news are one and the same for most Gen Zers who tend to rely on social media and short video content for information about the world that surround them. Vevo, the destination of choice for millions of consumers to discover new music videos from their favorite artists, is a key part of our strategy to introduce Credit Karma Money to the next generation of consumers, Generation Z. ”
An internal study from Vevo (Vevo Media Tracker, conducted in Q1 2021) shows that more than half (52%) of Gen Z consumers say it is important for them to watch culturally relevant content, or content which corresponds to their personal identity, language, ethnic origin, nationality, etc. 62% of Gen Z consider the music videos they watch to be very culturally relevant, more than any other kind of content.
Additionally, Vevo found Gen Z to be more likely to be cordless / wire cutters / razors than the general population (48% vs. 42%). 94% of Gen Z watch streaming video content and more than half (56%) do so at least 2 hours a day. 79% of Gen Z are also daily YouTube viewers, with 31% using YouTube almost constantly throughout the day.
“’Music videos’ and ‘financial services’ aren’t often associated, but few media networks offer the kind of featured content that young consumers seek and interact with on a daily basis. Vevo, however, reaches about half of America’s population, and over two-thirds of our viewers are between the ages of 18 and 49, most of whom don’t watch traditional TV. Our catalog provides Credit Karma Money with the right audience and an optimal environment for top funnel marketing that helps build brand awareness and loyalty among future savers, ”said Jesse Judelman, senior vice president, sales , Americas, Vevo. “We’re excited to partner with Credit Karma Money to help them connect with hard-to-reach, digital-native Gen Z consumers. ”
Recent data from the US Census Bureau estimates that Gen Z, a generation that has been shaped by technology and connectivity, makes up over 20% of the US population. Gen Z incomes are expected to increase over the next 10 years to nearly $ 2 trillion by 2030, and Gen Z spending is expected to increase to $ 1.9 trillion by 2030.
Vevo is the world’s premier music video network, connecting an ever-growing global audience to high-quality music video content for over a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans around the world a wide range of premium content to choose from, featuring official music videos as well as an ever-evolving range of live performances and original programming. innovative. From superstars to emerging new talent, Vevo brings unparalleled cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has steadily evolved over the past decade to become a leader in today’s ever-changing media landscape, partnering with a number of leading distribution platforms to deliver extraordinary content in ad-supported environments. With over 26 billion views on TV, desktop and mobile devices every month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fired TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange , Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.
About Credit Karma
Founded in 2007 by Ken Lin, Credit Karma is a consumer technology company with more than 110 million members in the United States, United Kingdom and Canada, nearly half of all American millennials. Although they are best known for pioneering free credit scores, members of the company turn to Credit Karma for everything related to their financial goals, including identity monitoring, credit inquiries. credit cards, loan purchases (car, home and personal), savings accounts and now checking accounts. through our banking partner, FDIC member MVB Bank, Inc. – all for free. Find out how Credit Karma members are making financial progress on Instagram, Facebook and Twitter.
About Credit Karma Money ™
Credit Karma Money is a new money experience from Credit Karma, the personal finance platform trusted by more than 100 million Americans. Credit Karma Money Save accounts are free, interest-bearing savings accounts with no fees, no minimum opening and no capture. Recently launched, Credit Karma Money Spend accounts allow free accounts to be opened with features such as early access for up to two days2 to paychecks and Instant Karma ™, which encourages good buying behavior by giving members a chance to get their money back3 when they spend money. they already have it in their accounts. To open an account, visit CreditKarma.com/checking.
Banking services provided by MVB Bank, Inc., FDIC member. For Credit Karma Money Save and Spend: Maximum balance and transfer limits apply per account. Third party charges may apply. Please see Account Terms and Disclosures for more information.
Early paycheck access is compared to standard payroll electronic filing and is dependent on and subject to the payer submitting payroll information to the bank prior to the posting date. The payer cannot submit the paycheck earlier.
NO PURCHASE NECESSARY. Spon. by Credit Karma, LLC. Ends on the last day of the month. Entrants must be at least the age of majority and a legal resident of 50 United States or DC (except FL and NY). Void where prohibited. To enter, use the app. debit card or register by mail at Credit Karma, LLC, PO Box 30963, Oakland, CA 94604. Official Rules at creditkarma.com/lp/sweepstakesrules-checking#instant
Source: Credit Karma