Commenting on the new collaboration, Eric Prydz mentionned: “I think the Metaverse takes digital events to the next level, which is one of the main things that drew me to this project. Working with cutting edge technology to deliver special performance has always been mine and my team’s goal, but now translating what we do in a physical space into a digital environment, creating endless possibilities, is so exciting!”
Prydz has been at the forefront of electronic music for over a decade, thanks to his visceral productions and exhilarating live performances. His daring and ambitious concerts are known for pushing the boundaries of music and technology to create experiences that get everyone talking about dance, something that aligns perfectly with Sensorium Galaxy.‘s vision for musical experiences.
This hugely influential artist is the first DJ to join Sensorium Galaxy in 2021. Last year a series of world-renowned DJs confirmed their performances on PRISM, including the legendary David Guetta, Armin Van Buuren, Carl cox, Black coffee, Dimitri Vegas & Like Mike.
In addition to his upcoming virtual shows in PRISM, Eric Prydz also participates in Sensorium Galaxy‘international brand disclosure campaign ‘The selected ones‘. He is the first artist to appear on a series of short videos conceptualized by award-winning creative production studio The Mill and renowned creative agencies The Night League and High Scream. These agencies have a reputation for delivering exceptional productions, visual effects and virtual experiences to clients such as Ford, Disney, Nike, Coca-Cola, Burberry and many other leading brands.
This campaign is led by Rogier schalken, an award-winning Dutch director responsible for bringing global advertising projects to life for KLM Music, Samsung DiscoVR and Adidas‘ Leo Messi Road to FIFA.
‘The selected ones‘ introduces you to the virtual world dedicated to music by featuring established artists and integrating PRISM‘Brutalist and futuristic vibes and iconic design elements.
Sasha Tityanko, Deputy Managing Director of Sensorium Galaxy:“PRISM is a unique destination for artists. Our virtual configuration is constantly changing depending on the music. And that‘This is exactly why this collaboration with Eric is so great. Its distinctive progressive style fits perfectly with our goal of creating extraordinary immersive experiences for users. “
Sensorium Galaxy integrates advanced social features to improve the user experience in virtual configurations. With their eye-catching AI-powered avatars, users can watch the performance from multiple angles, heights, and even see through the DJ‘the eyes. Multi-channel communication also allows them to connect and communicate with other users and artists in a surprisingly natural way.
Yann Pissenem: “I‘I have worked with Eric for many years. All of its shows delivered high-tech experiences and helped raise the bar across the industry. I am delighted to see how he can take advantage of the endless possibilities offered by virtual reality to deliver fully immersive DJ performances. “
Sensorium Galaxy is expected to launch to the public in the second half of 2021. Global coverage and cross-platform compatibility ensure that all Prydz fans have the opportunity to enjoy the progressive vibrations of its best shows, regardless of their physical location.
Photos and videos are available in the Sensorium press kit
About Sensorium Galaxy
Sensorium Galaxy is a metaverse that is revolutionizing the way people interact with each other and experience the arts. In the alternate universe of Sensorium Galaxy, users immerse themselves in exciting new worlds to reunite with loved ones, meet new people and participate in unique virtual activities.
In essence, Sensorium Galaxy is the evolution of social media that takes users far beyond today.‘s one-dimensional digital experiences.
About Sensorium Corporation
Founded in 2018 with the sole backing of billionaire Mikhail Prokhorov, listed on Forbes, Sensorium Corporation oversees the technological and business development of the Sensorium Galaxy platform and provides it with a wide range of events and experiences through content partnerships. leading global companies.
Since its founding, Sensorium Corporation has raised more than $ 100 million in private investments, making it one of the‘s best-funded startups in the VR space.
SOURCE Sensorium Corporation