Insomniac Events CEO Pasquale Rotella announced the launch of RNBW, a new cannabis brand focused on festival culture.
“[I’m] proud to launch RNBW as the official EDC Flower and EDC Week, ”Rotella said in an Instagram Publish.
“RNBW is now available in select stores and will eventually be available at Insomniac festivals! “
Rainbows have been an iconic part of the Insomniac brand for years, both in the imagery and naming of its festival areas like EDC’s “Rainbow Road” below. (Fun fact: Rotella’s daughter is also called Rainbow.)
To celebrate the launch of RNBW, special ticket packages are on offer through Thursday, October 21, which include heavily discounted passes to EDC Las Vegas 2021.
Packages start at as low as $ 150 which include two eights of flowers and a general admission EDC ticket (an EDC pass alone is priced at $ 470 with fees).
SEE ALSO: Calendar of EDC Week Events
EDC 2021 “Feel Reel” ticket and cannabis combos can be purchased online for delivery via Amuse and in person at the following retailers in California and Nevada: Cookies, Stiiizy, Harborside, Jardín, Thrive, Planet 13, and Sixty Four & Hope.
RNBW sells flowers, pre-rolls, edibles, and vape products under names like Night Owl, Party Crasher, Spread Love, Fluffy Pillows, and more.
At this time, cannabis products are still prohibited inside EDC Las Vegas.
But now that weed-drinking shows are legal in Nevada and California, Rotella plans to “soon” be able to officially (legally) integrate weed and live music experiences. No specific timeline was mentioned as to when this might be possible, but the RNBW website promotes insomniac Escape, Dream state, and Countdown festivals in Southern California, suggesting it could happen as early as the end of this month.
SEE ALSO: All Upcoming Nightclub / Day Club Events in Las Vegas
Photos courtesy of Insomniac Events.