Home Electronic production Kanye West launches “Donda” electronics brand

Kanye West launches “Donda” electronics brand


Kanye West has been regarded by fans as an innovator since entering the music scene nearly two decades ago. The Grammy-winning rapper got into fashion with his clothing and footwear brand Yeezy and other business ventures. Since the death of his mother, Donda West, in 2007, he has taken several occasions to pay tribute to her.

Kanye West | Rich Fury / VF20 / Getty Images for Vanity Fair

Kanye West’s relationship with his mother, Donda West

In the summer of 2020, West was in the middle of a public outage. He had launched his campaign for president and his marriage to Kim Kardashian West was on the rocks following her revelation that she wanted to abort their daughter North when she found out she was pregnant.

As her personal life seemed to fall apart, a close family friend told Page Six that this latest manifestation of her bipolar disorder was the result of her mother’s death over a decade ago. “My personal feeling – just from whoever I know – is that this is an unresolved heartbreak,” said Ulysses Blakely, who dated Donda West for several years and helped raise West. “He hasn’t recovered from the loss of his mother. They had such a close bond.

West himself admitted “My mom was my everything” in an interview in 2015. In 2021 he is releasing his highly anticipated tenth studio album, Donda.

Kim Kardashian West and Kanye West

Kim Kardashian West and Kanye West attend 2019 Met Gala | Dimitrios Kambouris / Getty Images for The Met Museum / Vogue

Kanye West’s “Donda” electronics brand

In the perspective of Dondathe release of, West released the innovative Donda rod player, which functioned as a kind of Walkman that played parts of the Donda album.

Now, West seems to be sinking deeper into the tech world. According to legal documents obtained by TMZ, it is preparing to create an Apple-like tech empire.

From Donda the products he seeks to create are smartwatches, smart glasses, wearable activity trackers and protective covers for tablets. He also wants to create wireless receivers in the form of jewelry and smart rings.

The company will also produce downloadable electronic publications, including books, magazines, journals, brochures, flyers, leaflets and newsletters, all related to music and entertainment news.

RELATED: Kanye West Helped Create Lil Nas X’s Single ‘Industry Baby’

Kanye West’s production company also goes by the name Donda West

We don’t know when West is Donda a range of technological products will be launched. But it wouldn’t be West’s first business venture to bear his late mother’s name.

Before her death, Donda West herself was the managing director of West Brands, the parent company of her son’s businesses. In 2012, he launched the production company DONDA, which he said at the time would “pick up where Steve Jobs left off”. DONDA was conceptualized as “a design company that will galvanize amazing thinkers into a creative space to bounce their dreams and ideas” with the “aim of creating products and experiences that people want and can afford”.

“There is no room for shyness,” she told Jet magazine in 2007, months before her death. “I raised it that way, to think critically and analytically and not be afraid to express how you feel. I helped shape this. I think leaders are people who have to do it.


Please enter your comment!
Please enter your name here