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LEARFIELD and Electronic Arts announce LevelNext return with EA Sports Madden NFL 22

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PLANO, Texas and REDWOOD CITY, California, September 28, 2021 / PRNewswire / – Today LEARFIELD, a leading intercollegiate athletics media and technology services company, and Electronic Arts (NASDAQ: EA), a global leader in interactive entertainment, announced the the highly anticipated collegiate esports league, LevelNext, returns with the competition kicking off with EA SPORTS ™ Madden NFL 22. Registration at level 2021Next Madden The national championship is now open to students from more than 2,500 schools nationwide.

Kick off on October 13, students across the country will face off in seven weeks of Madden NFL 22 competition consisting of a regular season, playoffs and a championship. During the finals broadcast live on November 18, the best collegiate players will be crowned the LevelNext Madden National champion on behalf of their university. Next level Madden The National Championship will feature a cash prize pool of $ 150,000, $ 50,000 of which will be awarded directly to 20 esports programs on campus through a Twitter contest.

[Please CLICK HERE to Register]

EA SPORTS Madden NFL 22 is the perfect vehicle for engaging new esports fans, as its authenticity through interactive gameplay only enhances and complements traditional football fandom, ”said Rick Barakat, executive vice president / general manager of LEARFIELD, media and partnerships group. “This fall, we will introduce new tournament concepts to students across the country to win a national championship as college esports continues to grow in its interest, credibility and opportunities.”

“The Next Level Madden The National Championship complements a large ecosystem of competitive football games by giving fans the ability to connect through the NFL, college track and field or a licensed professional esports competition, ”said Matt Marcou, Madden NFL Competitive Games Commissioner. “Madden NFL continues to stand out as preeminent entertainment with a recent surge in esports broadcast viewership. We look forward to growing the franchise fandom in key youth demographics in partnership with LEARFIELD through centralized collegiate competition. “

To further improve the university esport experience, the LevelNext Madden The national championship will feature commentators, celebrity guests and institutional radio announcers. LevelNext’s social channels through Twitter, Instagram, and TIC Tac will also add interactive broadcast elements to enhance the viewer experience through competitive updates, highlights and player exchanges.

University esport remains a unique avenue for Unilever, a new partner for LevelNext Madden National Championship, which will leverage its United for America program and help raise awareness of the pervasive problem of food insecurity on U.S. college campuses. Unilever, through this LevelNext Madden Connecting to the National Championship, will donate one million meals to Feeding America in support.

Admission free and available to all students currently attending an accredited four-year university, LevelNext is the largest inter-varsity esports league and home to the National Collegiate Championship for Madden. Launched in October 2020, LevelNext combines official athletic brands and promotions, sports broadcast production and content value, cash prizes to esports players and clubs, and engaging competition to thrill millions of college esports fans. This centralized and easy-to-follow structure is designed to accelerate the growth of college esports by unifying the competitive game for all students and allowing them to officially represent their schools on the path to a national championship. Each year, LevelNext offers at least one of EA’s competitive gaming franchises.

All the national and weekly programming of LevelNext Madden The championship will be broadcast on the official LevelNext website Twitch Channel and website, with additional points of sale and locations to be announced later. For more information on the Official Rules and to register for LevelNext Madden Championship, please visit rallycry.gg/levelnext/competition/144. Registrations end on October 10.

About LEARFIELD
LEARFIELD is one of the leading media and technology service companies in the field of intercollegiate athletics. The company unleashes the value of varsity sport for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD’s services include management of multimedia licenses and sponsorships; publishing, audio, digital and social media; Data analysis; ticketing, ticketing and professional concessions expertise; Branding; campus-wide business and sponsorship development; and site technology systems. Since 2008, he has been the title sponsor of the famous LEARFIELD Directors’ Cup, supporting sports departments in all divisions.

About electronic arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for consoles, mobile devices and personal computers connected to the Internet.

In fiscal 2021, EA recorded GAAP net revenue of $ 5.6 billion. Based at Redwood City, California, EA is recognized for its portfolio of high-quality, critically acclaimed brands, such as EA SPORTS ™ FIFA, Battlefield ™, Apex Legends ™, The Sims ™, Madden NFL, Need for Speed ​​™, Titanfall ™ and F1 ™. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, and Titanfall are trademarks of Electronic Arts Inc. John madden, NFL, FIFA and F1 are the property of their respective owners and are used with their permission.

LEARFIELD SOURCE

Related links

https://www.learfield.com

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