Home Electronic music Listen to Yard Act’s tongue-in-cheek new single, “Rich”

Listen to Yard Act’s tongue-in-cheek new single, “Rich”

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Yard Act is back with the final preview of their upcoming debut album, “The Overload”, a new animated song called “Rich”.

Vocalist James Smith explained that the new track deepened the album’s overall narrative, using sharp sarcasm and a dry wit to wage war on the capitalist shills.

He described “Rich” as “the natural successor” to the first single from the album “Payday,” joking in a press release, “That’s the end of the story, isn’t it? Success! Status! Security! Except that there is always more money to be made, and you are considered a failure if your life starts to turn in the direction it came from. It’s about being so lost that you are sure you know exactly where you are and how you got there.

He continued, “I also wrote it because I thought it would be pretty funny if Yard Act made a ton of money after writing an anti-capitalist concept album. It’ll be funny if I sing this song on stage when I’m done my mint. At worst it doesn’t make sense, at best it sounds pretentious, but that’s the point I try to make when I’m really writing something.

“Things only make sense if you exclude things that don’t support the point you’re trying to make. I am a hypocrite like everyone else. I don’t have the answers and I’m just trying to do my best. It will never be good enough though. Enjoy the ride, life is short and you never know what to expect.

Take a look at the video for “Rich,” directed by longtime collaborator James Slater, below:

Originally slated for release today (January 7) before being pushed back due to vinyl pressing delays, “The Overload” is now slated to land on January 21 via Zen FC. In addition to “Payday” and “Rich”, the record’s singles include her title track and “Land Of The Blind”.

On release day, Yard Act will embark on a series of in-store performances across the UK, starting with two back-to-back concerts at Rough Trade East in London. They’ll play a third show in London the next day (along with Pryzm from Kingston-Upon-Thames), before heading to Southsea, Brighton, Oxford, Bristol and Nottingham.

From there, the group booked full-scale tour dates until the end of May, with mandates slated for the UK, Europe and North America. Yard Act festivals scheduled to perform this year include SXSW in the US, Deer Shed in North Yorkshire, Liverpool’s Sound City, London’s Wide Awake and Eurosonic Noorderslag in the Netherlands.

More details on the group’s tour dates can be found at their website.

In October, Elton John hailed Yard Act as one of his new favorite bands. The legendary multi-hyphen said NME in a recent cover: “It’s that kind of conversation with the music behind it – Channel Tres does it a bit: it mixes hip-hop and electronic music, and it’s a different ball game… I can’t do it but I love it and wonder how they do it. There’s a lot of that on the album.

The group were also recently nominated for the prestigious BBC Sound Of 2022, but they lost to PinkPantheress.


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