Electronic music

PIXELYNX and Laylo team up to power fan messaging and drops

LONDON and LOS ANGELES, Sept. 20, 2022 (GLOBE NEWSWIRE) — through InvestorWire – PIXELYNXthe music metaverse™ gaming platform founded by revolutionary electronic musicians and tech visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plasticmantoday announced a partnership with Laylo, a messaging and CRM platform for creators designed for drop notifications and fan engagement. The companies will work together to implement the full suite of Laylo’s Audience Management Suite and bring its customizable creator messaging and drop platform to artists, creators and brands across ELYNXIRthe first game from PIXELYNX due to launch later this year.

Laylo’s unique and easy-to-use platform will allow artists, creators and brands that are part of ELYNXIR to communicate directly with fans via Instagram DM, SMS, email and more. They will also have the ability to deliver new digital products quickly and seamlessly via drops. By using Laylo, artists will retain ownership of their fan data collected from ELYNXIR.

“We love everything Laylo builds. Their platform is essential for any creator or brand entering the Web3,” says Inder Phull, CEO and Co-Founder of PIXELYNX. creators to easily manage their drops.”

“When we heard Inder’s vision for the Pixelynx universe and the creators they’re building with, we knew we had to work together,” says Laylo CEO and Co-Founder Alec Ellin. “Together, we’ll empower creators to create amazing drop experiences for their fans, ownership of their data, and deeper engagement in the ELYNXIR game.”

The ELYNXIR mobile app will be the first step into a dynamic universe that merges music, games and immersive experiences like never before. ELYNXIR’s goal is to empower artists, engage players, and continually grow through the vision and power of creators. The ELYNXIR mobile app is built on the Niantic Lightship ARDK, leveraging thrilling augmented reality and geolocation to experience a world of games, music, artists, collectibles, and amazing content created by the community, much of which offers the possibility of digital ownership, as well as a marketplace to buy, sell and trade.

About Laylo
Laylo is a CRM and Drops platform for creators and brands, helping them drive more sales and streams through direct fan engagement. Launched in 2021 by Alec Ellin and Saj Sanghvi, Laylo powers some of the world’s biggest musicians, podcasters, celebrities and brands, allowing them to automatically notify fans of new content, merchandise and tickets via SMS, email, Instagram DM , Facebook Messenger. , and Discord. Laylo further empowers creators by giving them complete ownership of their fan data. Learn more about laylo.com.

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About PIXELYNX
PIXELYNX is a new video game company created by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull, a futurist from the musical metaverse. The London and Los Angeles-based company is focused on creating a musical metaverse that will transform the way artists connect and interact with their fans through gaming experiences. Its first mobile game, ELYNXIR, will be released later this year.
More information on : https://pixelynx.io and https://elynxir.game/nft/
Twitter: @pixelynx_io and @elynxirgame
Instagram: @pixelynx_io and @elynxirgame
Discord – Discord.gg/Pixelynx

Media contacts:
Jean Vlautin
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Jill Mango
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Molly Sheban
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1e628193-8139-4413-9247-06429e617c1c