A well-rounded sports experience often includes a killer soundtrack. With tens of thousands of fans crammed into a stadium, sound technicians are ready to blow up an appropriate song every turn of the game.
Songs like ‘we will Rock You‘by the queen and’Do not stop Believingby Journey are common when the home team needs a comeback. Others, like ‘Rule the world girls)‘by Beyoncé and’Frame‘by Pitbull are played to rally the crowd in a fever pitch.
Besides rock and pop, hip-hop and death metal have also proven to be popular. It’s common to hear Kendrick Lamar perform right after Metallica, as long as audiences seem adrenaline ready.
Apart from a big win, singing a song with a horny crowd can be a highlight of any big sports game.
But it left some techno fans feeling left out. With older generations and contemporary peers still wary of electronic music, it’s likely that the closest thing to modern techno fans will get a Skrillex sample that melts the crowd-shaking face or the classic. maddening ‘Sandstorm‘which prompts Chris Pontius to Party-Boy movements.
Is there a better future in stores? And does that possibly include names like John Talabot or biceps?
The half-time wish
When it comes to the popular and lucrative sports leagues around the world, half-time shows are a huge draw. For example, the NFL betting odds that cover the American Football League will even include bets on the show at halftime of the Super Bowl championship game. Meanwhile, the Champions League will offer similar prop bets on the half-time show for the final match.
The NFL, in particular, seems far from a progressive techno choice for its Super Bowl halftime show. Not only does the group have to appeal to an entire family audience, but historical favorites include jam groups like Bruce Springsteen and pop icons like Prince.
However, the Champions League made an exciting choice with Marshmello’s appearance in the virtual UEFA Champions League final at the end of May earlier this year. The American DJ was featured as part of a six-minute halftime video targeting a demographic in their 20s.
Aside from the halftime shows, MLB baseball league has also elevated electronic music by allowing players to sample songs. Known as the “walkup song,” hitters choose a ten-second sample to get the crowd (and themselves) excited for a home run.
So far, players have sampled songs from Kygo, Moby, Avicii, Pretty Lights, Zedd, Martin Solveig, and Diplo. These are the highest exposure quality in electronic music right now, and it’s all thanks to the star baseball hitters who chose them.
Waiting for a perfect fit
There are a few key ingredients for a stage banger. The first is the ineffable feeling that the sound technician has to gauge well to put on an appropriate song. Second, the familiarity of this song – fans love to sing, and players love to hear their supporters make noise.
What is preventing electronic music from appearing in more sports games? The short answer is, it’s too new. Leagues like the NFL and the Champions League are incredibly rich in history and linked to culture. Electronic music has been treated as a marginal sector of music until recently, which means that even big hits from stars like Swedish House Mafia or Tiësto are still unrecognizable to most people.
Consider the examples of ‘Sandstorm‘and Skrillex above. Both are set to keep the crowd going but might be the only exposure some fans have to electronic (or EDM) music. It’s clear that other artists, like Swedish House Mafia or Tiësto, haven’t broken the mold enough to win a piece at a major sporting event, at least not yet.