Sony Music launched RCA Records Greater China, bringing Jackson Wang and A-Lin on board as the label’s first artists.
The label will operate with a core team based in Shanghai and, according to a press release, will develop national and local-language A&R artists in the region with its own roster of signers. It will be “the first in a series of labels we plan to launch in the region,” said Andrew Chan, CEO of Sony Music Greater China.
He added, “With China achieving over 30% recorded music revenue growth in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow. RCA Records Greater China will enhance our ability to create diverse, quality music and products that help artists stand out and compete in the attention economy.
RCA Records Greater China will invest in artists seeking to expand opportunities in the digital and web3 realms: namely “streaming, gaming, virtual reality, augmented reality, NFTs, metaverse,” according to a press release.
RCA Records Greater China released Jackson Wang’s single “王嘉尔 Jackson Wang” earlier this year and will help distribute the rest of the artist’s Chinese-language album. Wang has his own label Team Wang Records and has also released and distributed music through 88rising and Warner Records. Besides K-pop group GOT7, he is also a member of Chinese hip-hop supergroup PANTHEPACK alongside Karencici, J.Sheon, and ICE.
Taiwanese pop star A-Lin signed with Sony Music in 2014 after leaving Avex Taiwan. She released her new album “Link” in April and will begin her world tour with a concert in Singapore later this month.
RCA Records Greater China will be led by Kevin Foo, who has been named general manager of the new label and will retain his role overseeing Sony Music Entertainment Taiwan operations.