At a high-level gathering of creative Nordic minds, IKEA announced its collaboration with electronic music triumvirate Swedish House Mafia to explore the topic of “music and creativity at home”.
The starting point of the collaboration is the belief that, while many people now make music at home, they can quickly discover that “a house is often built and designed to meet totally different needs than those that are. you have as a music fan. or creator ”.
IKEA and Swedish House Mafia plan to find solutions to problems that home musicians may face and will launch a new product line in September 2022. This will include “furnishing solutions designed to facilitate access to a creative environment . stream to produce, play and listen to music at home.
“We are very excited and happy to announce the collaboration with Swedish House Mafia,” says James Futcher, Product Design Leader at IKEA of Sweden. “With their strong expertise in music production, we hope that together we can democratize creativity and music production so that even more people can be more creative at home.”
The Swedish House Mafia, meanwhile, said in unison: “We both wanted to step out of our comfort zones and create something new and fresh together: a pure collaboration between music makers and an expert. of the House.
“We felt the need to collaborate with someone who shared our vision of empowering everyone to create music at home. As artists and producers, we also understand the importance of a home studio setup as well as the needs and challenges that many emerging artists and creatives have at home. “
Formed in 2008, Swedish House Mafia is made up of Axwell, Steve Angello and Sebastian Ingrosso, and enjoyed huge international success before going their separate ways in 2013. They returned earlier this year with a new single, It Gets Better, and are planning to release Paradise Again. , their first album, by the end of 2021.
IKEA previously collaborated with Teenage Engineering on a line of Frekvens ‘start the party’ audio products.
Learn more on the IKEA website.