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The Weekend Leader – Popular trends in Korean culture visible among young Indians

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Photo: IANS

Many don’t know it, but the trends in South Korean culture or K culture started in the 1980s. Today, South Korea is considered a major exporter of popular culture. It started with K-Dramas and then K-pop which spread like wildfire throughout East, Southeast and South Asia. The development of social networking services and online video sharing platforms, especially YouTube, has played a big role in the explosion of K culture around the world. This has had a tremendous impact on contemporary cultures, such as the music industry, film industry, television industry, and the behavioral aspects of various people across the world and in India. Today, these are the 5 most popular K culture trends among young Indians.



Webtoons

He is originally from South Korea, but has now gained popularity among 15-24 year olds. This new wave is attracting more and more comic book readers. This can be seen in the number of monthly active users of Kross Komics, which is a webtoon application. Today, the app has passed 3 million downloads since it went live in India in December 2019 and currently has 1.1 million monthly active users. One can choose any of its unique and engaging content which has – Action, Romance, Drama, Comedy, Fantasy, Horror, Slice of Life, Mystery and Thriller.

K-pop

It is the abbreviation for Korean Folk Music, which is a musical genre that also originated in South Korea as part of South Korean culture. Genres draw their influence from all over the world, such as pop, experimental, rock, jazz, gospel, hip-hop, R&B, reggae, electronic dance, folk, country and classical in more of their traditional Korean musical roots. Psy’s “Gangnam Style” has gained wide coverage in the mainstream media with artists like BTS, also known as Bangtan Boys, BoA and Rain, who are currently very popular in India.

K-Drama

The Korean drama which is now known as K-Drama. These are Korean-language television series that are produced in South Korea. Today, Korean dramas are very popular in India, but in the late 1990s and around 2000, Korean dramas started to be popular, especially in Manipur, Assam, Meghalaya, Sikkim, Arunachal Pradesh, Tripura, Mizoram and Nagaland as well as parts of eastern states such as the west. Bengal and more recently in the southern state of Tamil Nadu. Many K-dramas have been adapted into Bollywood films, the most famous are Aawarapan (2007), Prem Ratan Dhan Payo (2015), Barfi! (2012) and many others.

Korean cuisine

Koreans usually have grilled meats accompanied by wonderfully spicy and sour cabbage shreds. His name is Kimchi. Kimchi is candied cabbage (also made with other vegetables) that is the cornerstone of Korean cuisine. Local demands for dishes such as Korean Fried Chicken, Korean Ramyeon, Kimchi, Gimbap, Kimchi-jjigae started pouring in after Korean expats listed their canteens on online food delivery platforms. .

Korean Fashion

With the Korean wave sweeping through many countries, Korea’s cultural influence has also reached the Indian fashion world. Korean fashion is evident in the outfits worn by the artists, who team up with major fashion houses to showcase their work. Today, there are several stores that only offer South Korean fashion brands and clothes. For example, the Korianaa brand specifically deals with the K-fashion segment (Korean fashion). Many companies in India now understand the infatuation and interest of Indian youth in K-Culture.-IANS


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