For more than 25 years, the Amsterdam Dance Event (ADE) has been recognized as the most influential gathering of the electronic dance music industry. Hundreds of thousands of people from all over the world come together for the massive ADE summit and festival, which floods Amsterdam every October.
Following the region’s #UnmuteUs protests, which were carried out in response to the Dutch government’s restrictions on nightlife and music festivals brought in weeks before ADE 2021, conference organizers managed to produce a another extremely successful event. By choosing to drop the lecture part, they gave attendees exactly what they needed: the hedonism of dance music.
ADE offers a multitude of educational and entertaining events. As both a conference and a festival experience, the Amsterdam Dance Event is able to offer not only the biggest celebration in the EDM industry, but also to create a solid foundation for future generations of electronic music professionals. learn and grow.
It is essentially a networking haven.
ADE’s programming is designed and meticulously curated for DJs, music producers, label executives, tech start-ups, brand managers, agents and many more industry professionals. Hosting hundreds of guest speakers at approximately 450 events across the city, learning opportunities abound for budding artists.
The main thing for any young artist to focus on is the fact that there are thousands of influencers who are present in any given year, so this is a perfect opportunity to network and showcase your work. .
You never know: you might meet your favorite artist queuing up at a cafe, share a boat ride with the manager of a label you want to sign, or meet a fellow artist to collaborate on a groundbreaking song.
While not a feature of the 2021 edition, one of the most direct ways to be heard is through Demo Pitch. Demo Pitch is a daily 1.5 hour session where rotating groups of A&R, sound engineers, artists and managers sit in front of you and listen to your music for approximately 10 minutes . They will provide you with their expert advice and on-site commentary.
About 2,500 dance music artists are approached and come with their circles. This is one of the only events in the world where you can experience impromptu and intimate DJ sets from some of the world’s greatest artists, like the one we captured in the 2021 edition with Laidback Luke, Dada Life, Don Diablo, Dannic and more.
Another thing to keep in mind for anyone considering participating in ADE: be prepared.
There are so many events happening every moment of the day – spread across hundreds of locations across the city – so make sure you have an idea of what you want to do and who you want to meet. It can be easy to get sidetracked, partying too loud, and missing out. By arriving organized, you can ensure that you can attend the right events to advance your career or, at the very least, be inspired.
The conference portion of ADE offers a wealth of industry information that could prove invaluable to a budding electronic musician. One theme of the conference aims to inspire newcomers to this exciting field, while another focuses on sharing knowledge on business trends in the field.
Some conference sessions in the past have focused on rebranding, diversity and inclusion, investing and even discovering new equipment.
Besides the lecture and its learning potential, the whole event represents an opportunity to hear new sounds at the forefront of electronic dance music. There are clubbing nights, basement parties, secret events, boat trips, ice cream, get-togethers, interactive experiences, vinyl markets and much more. And this list doesn’t even remotely cover the whole variety.
For five days and five nights the city of Amsterdam truly breathes electronic music and if you want to experience the culture and open doors for your career, presence is essential.
ADE returns in full force from October 19 to 22, 2022. You can learn more and subscribe to updates here.
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